This intensive and practical training is designed to provide you with the concrete and directly operational skills required in the modern professional market.
What you will be able to do at the end:
Define an editorial line consistent with your positioning
Identify the topics and formats most suited to your audience
Build solid, long-lasting content pillars
Use AI to research, generate and develop concepts
Plan your content with a long-term vision
Create an efficient and fluid editorial calendar
You will practice on:
real corporate communication objectives
complete editorial lines
3 to 6 month content calendars
strategies applied to different sectors of activity