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Content Strategy Training

Transform your goals into a clear, coherent and sustainable content strategy.

5.0 (328 certified reviews)
Max: 5 to 8 people. 20H - 48H

Course Objectives

This intensive and practical training is designed to provide you with the concrete and directly operational skills required in the modern professional market.

What you will be able to do at the end:

  • Define an editorial line consistent with your positioning
  • Identify the topics and formats most suited to your audience
  • Build solid, long-lasting content pillars
  • Use AI to research, generate and develop concepts
  • Plan your content with a long-term vision
  • Create an efficient and fluid editorial calendar

You will practice on:

real corporate communication objectives
complete editorial lines
3 to 6 month content calendars
strategies applied to different sectors of activity
AI tools applied to content strategy

Who is this training for?

Marketing Communication Entrepreneurs Content creators Professionnels

Course Curriculum

4 Modules immersifs
  • Definition of the 3 to 5 main themes of your brand
  • Tonal and lexical charter: finding your distinctive voice
  • Content mapping according to prospect maturity stages
State-Accredited
20H / 48H Short cycle or advanced cycle
Certifiante
Enroll Now maintenant
  • Effectif 5 to 8 participants
  • Langue French
  • Certificate State-Accredited
  • Modality In-Person & Online
  • Approche 100% Hands-On & IA
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