This intensive and practical training is designed to provide you with the concrete and directly operational skills required in the modern professional market.
What you will be able to do at the end:
Understand the main levers of modern digital marketing
Define clear objectives and a profitable digital strategy
Identify and precisely understand your target (personas)
Choose the acquisition channels adapted to your priorities
Use AI to analyze, research and enrich your strategic thinking
Measure and analyze the performance of your campaigns (ROI & KPIs)
You will practice on:
concrete cases of Tunisian and international companies
the design of tailor-made digital strategies
exercises and campaign simulations
digital & AI tools applied to marketing (Google Ads, Meta, Analytics)