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Digital Marketing Training

Understand the levers of digital and build a strategy that serves your objectives.

5.0 (328 certified reviews)
Max: 5 to 8 people. 20H - 48H

Course Objectives

This intensive and practical training is designed to provide you with the concrete and directly operational skills required in the modern professional market.

What you will be able to do at the end:

  • Understand the main levers of modern digital marketing
  • Define clear objectives and a profitable digital strategy
  • Identify and precisely understand your target (personas)
  • Choose the acquisition channels adapted to your priorities
  • Use AI to analyze, research and enrich your strategic thinking
  • Measure and analyze the performance of your campaigns (ROI & KPIs)

You will practice on:

concrete cases of Tunisian and international companies
the design of tailor-made digital strategies
exercises and campaign simulations
digital & AI tools applied to marketing (Google Ads, Meta, Analytics)

Who is this training for?

Marketing Communication Entrepreneurs Responsables d'entreprise Professionnels

Course Curriculum

4 Modules immersifs
  • Diagnosis of online presence and competitive benchmark
  • Mapping the digital customer journey (Customer Journey)
  • Definition of SMART objectives and conversion KPIs
State-Accredited
20H / 48H Short cycle or advanced cycle
Certifiante
Enroll Now maintenant
  • Effectif 5 to 8 participants
  • Langue French
  • Certificate State-Accredited
  • Modality In-Person & Online
  • Approche 100% Hands-On & IA
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