This intensive and practical training is designed to provide you with the concrete and directly operational skills required in the modern professional market.
What you will be able to do at the end:
Define a strategy and an editorial line
Find content ideas tailored to your audience
Use AI tools to generate, structure and develop content ideas
Design content for social networks
Adapt the same subject to different formats
Use AI to accelerate and optimize your creative process
Build a Consistent Content Calendar
You will practice on:
real business subjects and themes
concrete content briefs
publications and formats adapted to social networks
AI tools applied to content creation (ChatGPT, Claude, Perplexity)