This intensive and practical training is designed to provide you with the concrete and directly operational skills required in the modern professional market.
What you will be able to do at the end:
Build a sustainable community management strategy
Adapt your communication to the codes of each platform
Plan and organize your publications rigorously
Use AI to generate ideas, prepare content and optimize
Create a strong and authentic engagement with your community
Manage delicate interactions and crisis situations
You will practice on:
real professional accounts and situations
complete editorial calendars
real and simulated publications
AI tools applied to community management
Who is this training for?
Community managersMarketingCommunicationEntrepreneursNetwork managers
Course Curriculum
4 Modules immersifs
How Instagram, LinkedIn, TikTok and Facebook algorithms work
Identification of the types of content favored by the platform
Analysis of the best publication times and frequencies
Development of a multi-platform editorial calendar
Techniques to encourage comments, shares and saves
Creation of interactive stories, surveys and targeted competitions
AI for generating relevant posts, taglines and hashtags
Programming tools and flow automation
Trend monitoring (trend-jacking) to surf the news
Protocols for responding to negative reviews and aggressive comments
Animation of customer relations via direct messaging (DM)